COSTA D’ORO – LAUNCH
For the French launch of Costa d’Oro’s olive oil, we paid tribute to the brand’s italian roots while finding a clever way to resonate with French home chefs.
We decided to partner with Simone Zanoni, a renowned italian chef who shares his love for italian food and joy of living in France.
Working with him as our brand ambassador, we developed a brand strategy and 360 campaign to get French consumers to fall in love with Costa d’Oro.
Every month we create an editorial calendar and feed the brand’s social networks with brand content, recipes and inspiration.