CARTIER – Real time content creation
For the launch of their new jewellery collections, Cartier hosts exclusive stars-studded events in various cities around the world.
Held in breathtaking locations, with exclusive performers, those events are unforgettable glimpses into the brand’s mesmerising universe.
Events only city’s hottest celebrities and A-listers could experience. Until now.
Capture the events without being seen, and create real-time immersive contents for the brand’s social network. To share the experience with Cartier’s audience and followers, as if they were there.
Work agile with a small crew of videographer, photographer, light and sound, to capture red carpet, live stage performances, backstage. And exclusive snippets with Cartier ambassadors.
And a team of graphic and motion designers, to create, animate and deliver contents for the brand’s instagram account in real time.
The engagement rate tripled during the event.
And 3.5M views per event.